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NAD says ads can
August 20, 2009
By: TOM BRANNA
Editor
S.C. Johnson & Son Inc. may continue to advertise that its fabric odor eliminator sinks deeper into carpet than a competitor’s product, but the National Advertising Division of the Better Business Bureaus recommends that S.C. Johnson stop showing it in television ads. According to a ruling by the NAD, S.C. Johnson has provided reasonable support for its claim that Glade Fabric and Air Odor Eliminator “penetrates deeper” into carpet than Procter & Gamble’s Febreze. Howeve...
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